Services: Projects and Accomplishments
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Developed national product rollout media campaign for Medtronic’s new Prestige® cervical disc replacement. The campaign successfully reached more than 85 million U.S. households with key national television placements highlighting Medtronic’s new product technology. |
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Developed, created and implemented public relations campaigns for the Key Whitman Eye Center with emphasis on new technology and industry-related stories. Successfully resulted in local, regional and national news media placements including the Wall St. Journal. This practice of physicians is enjoying increased patient volume and global recognition as a premier practice. |
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Created national, targeted media campaigns for The Center for Spine Care. Results include literally hundreds of media placements reaching millions with some of the highlights including Reader’s Digest, Good Morning America, German International SAT-TV, the Wall St. Journal, national radio, and the Ivanhoe Medical News Network. Created dynamic web site and established a call center as a resource for increased volume. This practice has increased patient volume dramatically and helped brand John Peloza, M.D., as an internationally-recognized surgeon. |
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Paramount developed a national communications strategy and public policy plan for Medtronic's spinal biologics division. The campaign resulted in a multi-part series in a nationally known financial analyst publication read by more than 5 million people a month as well as stories generated in Wall St. Journal and other national print media. |
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Corporate Identity |
Paramount Communications has successfully branded many clients with unique, eye-catching corporate identity pieces. These designs reflect the unique personalities of Paramount’s clients and help in the overall brand strategy and execution of communications plans. |
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Created and produced monthly medical segment focusing on spine health airing on WFAA-TV “Good Morning Texas.” Paramount’s client enjoyed an increase in the awareness of the medical practice, increased patient volume and revenues and additional prestige for the medical practice. |
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Created media and communications campaign to assist Strasburger law firm client representing a medium-size city in case against large, well-known corporate conglomerate. Campaign helped case to grow to a 45-city lawsuit and created such pressure with the energy corporation, that they settled out of court for millions. |
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Responsible for resurrecting, preparing and negotiating business plan to bring CrimeStoppers back to the ABC Dallas/Ft. Worth affiliate. Served as executive producer of project, producing more than 50 segments and launching public relations campaign for it. Resulted in increased awareness of Metroplex area crimes, law enforcement agencies and aided in solving a multitude of major felony criminal cases. |
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Successfully created and launched national and international multi-media campaign for a medical practice of orthopedic deformity surgeons. Vehicles include web communications and news interviews locally, regionally and nationally including live in-studio interview with ABC’s “Good Morning America.” Advertising includes Marie Claire, Harper’s Bazaar, Cosmopolitan, Southern Living, Victoria, Redbook, and Texas Monthly. Phenomenal success achieved in increased patient volume and awareness of the medical practice and its medical director. |
